About Us

Superior Country is a non-for-profit, membership based, destination marketing organization. Become a member and/or advertise in our many different publications, including the Lake Superior Circle Tour, to ensure travelers make you apart of their experience while vising the region!

Superior Country’s goal is to continually promote the Northwest Ontario region to grow and generate revenue for our members in the tourism industry. We promote the region as a Superior destination with Superior experiences, adventures, attractions, fishing, hunting, and so much more! Travelers must choose our region as a destination before they choose to visit our communities, attractions, and businesses. With strong brands to the east and west we strive to stand out as the Superior destination. Through your support, we can ensure that Superior Country is at the top of mind when travelers are deciding where to visit!