About Us

Adventure in this world means something different to everyone. Whether you find it with a paddle in hand, by slipping into a well-worn pair of hiking boots, gliding through a winter wonderland or traveling to the end of the earth, we at Wilderness Supply understand you need reliable equipment, and ensure we carry the best gear for all your adventures.

Wilderness Supply started as a mom-and-pop outdoor store, and our flagship location was located in a somewhat inconspicuous location on Ferry Rd in Winnipeg, Canada. Through expansions, we opened two more locations and have never lost that small store feel simply by caring about our customers and getting them outdoors. We are continuing this tradition online by offering proven gear we have used combined, with prompt knowledgeable customer service. After purchasing our own building in 2017, we merged our two Winnipeg locations into one much larger, central location in that city.

Our experience comes from listening to our customers and our passion for the outdoors. We are Central Canada's canoe, kayak and SUP experts, with the best and largest selection of boats in Manitoba and North-Western Ontario, featured at our Winnipeg and Thunder Bay stores. Our friendly, knowledgeable staff have the camping, hiking, paddling, backpacking and travel experience to provide top gear and expert advice for your next adventure. If you don't see what you're looking for on our shelves or on our website don't hesitate to ask, we can help track down that perfect piece of gear!